ShipOpsWhatsApp Business API pricing in Pakistan
Sending from the WhatsApp Business API means two bills. Meta charges per delivered message, by kind of message, to your own card in US dollars. ShipOps charges per order, never per message, in credits. ShipOps never marks up Meta's fee and never handles that money. Connecting your number is free on every plan; automatic messages start at Ledger.
Two bills, side by side
| What differs | Meta | ShipOps |
|---|---|---|
| What is counted | Each delivered message | Each order, once, the first time a message about it reaches the customer |
| What is included | Nothing; every message is its own charge, after any free allowance | Every later message about that order: tracking, failed attempt, replies |
| Paid with | Your card in WhatsApp Manager, in US dollars | Credits, billed through Shopify with your plan |
| Ceiling | None | A monthly maximum on most plans, then free for the rest of the cycle — each plan's is on the pricing page |
| Rates | Meta's pricing page, Pakistan row | ShipOps pricing, fewer credits on bigger plans |
How Meta prices a message
| Kind | What it is | How Meta charges it |
|---|---|---|
| Utility | Order updates sent as templates: the confirmation ask, order shipped, out for delivery, a failed attempt, delivered, payment received, cancelled. Almost everything ShipOps sends. | Charged per delivered message, also when sent inside the 24-hour window, since 1 October 2026 |
| Service | Free-form replies inside the 24-hour window that opens when the customer writes to you: your team's answers and the assistant's. | The first 1,000 a month on each number are free, then charged per delivered message. Unused ones do not carry over |
| Marketing | Promotions and cart reminders. ShipOps sends them only to customers who agreed to marketing at checkout. | Meta's highest rate in Pakistan, always charged |
| Authentication | One-time login codes. | Always charged. ShipOps sends none |
Meta sets one rate per kind of message for each country and publishes it on its WhatsApp pricing page. ShipOps shows Meta's current Pakistan rates in Settings before you turn messages on, quoted as Meta states them, with the date of the rate card.
What changed on 1 October 2026
- Order updates inside the window are charged. An order update sent while the customer's 24-hour window is open used to cost nothing; now it is charged like any other.
- Replies are free only up to a limit. Each number gets 1,000 free replies a month inside the 24-hour window. Every reply after that is charged, and unused free replies do not carry over to the next month.
- Pakistan's order-update rate went up. The utility rate for Pakistan rose with the same change.
For a COD store this matters most in the busy chats: three replies to a customer's questions about one order are three service messages at Meta, charged once the month's free ones are used. The order update you send while that chat is open is charged too. On ShipOps' side nothing changed: those replies are still included in the one charge for the order.
Keeping Meta's bill down
- Switch on only the messages you need. Each update is its own switch. A store whose couriers already text the customer may leave out order shipped.
- Answer in one message, not four. Once your number has used its free replies for the month, every reply your team sends is charged at Meta. The assistant's drafts help keep answers whole.
- Keep the manual path. A written WhatsApp sent from your own phone with the button on the order costs nothing at Meta and nothing at ShipOps.
- Let the call do the rest. The WhatsApp confirmation ask goes first; the Urdu call follows only the customers who did not answer.
Questions merchants ask
Does ShipOps add anything to Meta's price?
No. As a Meta Tech Provider, ShipOps never holds your Meta bill: Meta charges the card on your own WhatsApp account directly, at Meta's own rate, and ShipOps never sees or touches that money. ShipOps' own charge is separate, in credits, per order.
Is it cheaper per order or per message?
For order updates, per order is what you can plan around. A COD order often carries several messages: the confirmation, the tracking update, out for delivery, a customer asking when it arrives, a failed attempt and its retry. A per-message app bills each of them; ShipOps bills the order once and the rest is included, up to your plan's monthly maximum where it has one. Meta's own fee is per delivered message whatever app you use.
What changed on 1 October 2026?
Meta started charging for two kinds of message that used to be free: order updates sent while the customer's 24-hour window is open, and replies inside that window once a number has used its 1,000 free ones for the month. Pakistan's rate for order updates also went up. If someone told you WhatsApp replies are free, that is now true only for the first 1,000 a month on each number.
Where do I see Meta's current rate for Pakistan?
On Meta's own WhatsApp pricing page, which links the rate card for every country, by message type, in US dollars. Meta changes rates on set dates during the year, so check it there rather than on a blog. ShipOps also shows Meta's current Pakistan rates in Settings, before you turn messages on.
Which card can I use?
A debit or credit card, added in WhatsApp Manager under payment settings after you connect. Without a card, Meta stops delivering the messages it charges for.
I am on the free plan. What can I use?
Connecting your number is free on every plan, and manual WhatsApp messages from your own phone are free on every plan. Automatic messages from your business number start at Ledger. Rates per plan are on the pricing page.
What happens when my ShipOps credits run out?
With pay-as-you-go off, automatic WhatsApp messages pause until you add credits, and a conversation already paid for carries on. Nothing else stops: calls, tracking, booking and manual messages keep working, and adding credits releases what was waiting.
Is reading the inbox charged?
No. Reading messages is free. ShipOps counts an order when a message about it reaches the customer, and a customer with no order once a week, when your team or the assistant answers them.
See both prices before you switch anything on
Install ShipOps and connect your number for free. Settings shows ShipOps' price and Meta's before you turn messages on.